No two markets are alike. That may sound cliched, but many people make the fundamental mistake of assuming they know what a 'market' looks like. Is China a market? We often hear people referring to 'the China market'. Unfortunately it is a myth. China is comprised of many markets; our consultants have the stories to prove it.
Asia is most certainly not a single market, at least not in any traditional sense. It is neither homogenous nor addressable for the most part. Languages, cultures, legal and regulatory frameworks vary considerably across the region. Let us help you define how best to enter or grow your business in Asia.
Having defined how, we can also assist with who. Whether hiring, investing, partnering or licensing, who you do business with in Asia will determine your success or failure as much as how you do business.